Collapsible Content
Also known as a Content Accordion, this consists of a trigger (e.g. a CTA) and a content section. The content area is hidden by default. When the trigger is pressed the content area animates into view
View Demo
Theory

Interaction

Interactive content changes the recipient’s experience of an email. As well as increasing viewing time, it can increase motivation to click or take action


Curiosity

Hiding additional content will create intrigue and encourage recipients to engage with the email


Benefits

A Content Accordion can hide additional information thereby reducing the visual complexity of the email without reducing the information the email supplies

General results
  • Working
  • Fallback
  • Not working
Desktop
  • Working
  • Fallback
  • Not working
Web
  • Working
  • Fallback
  • Not working
Mobiles
  • Working
  • Fallback
  • Not working
Tablets
  • Working
  • Fallback
  • Not working
The results above are based ONLY in our Test Lab device list and combinations, therefore they don't represent global results.