Hotspots
Interactive Hotspots are a great way to deliver additional information. They can be used with static images and animated GIF’s. Static images can be generated by Altaire’s Active Content Platform and personalised to each recipient.
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Theory

Interaction

Interactive content changes the recipient’s experience of an email. As well as increasing viewing time, it will increase motivation to click or take action


Curiosity

Recipients will want to reveal the hidden content


Benefits

Using Hotspots will increase engagement, CTR and conversion, they also allow additional information to be displayed in a key area of the email without the user needing to scroll down

General results
  • Working
  • Fallback
  • Not working
Desktop
  • Working
  • Fallback
  • Not working
Web
  • Working
  • Fallback
  • Not working
Mobiles
  • Working
  • Fallback
  • Not working
Tablets
  • Working
  • Fallback
  • Not working
The results above are based ONLY in our Test Lab device list and combinations, therefore they don't represent global results.