Tap & Reveal
Tap on a section of the email to reveal the content hidden underneath it. The hidden image can be generated by Altaire’s Active Content Platform and personalised to each recipient. It can also be live text or an animated GIF.
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Theory

Interaction

Interactive content changes the recipient’s experience of an email. As well as increasing viewing time, it will increase motivation to click or take action


Curiosity

Recipients will want to reveal the hidden content


Benefits

Using Tap & Reveal will increase engagement, CTR and conversion

General results
  • Working
  • Fallback
  • Not working
Desktop
  • Working
  • Fallback
  • Not working
Web
  • Working
  • Fallback
  • Not working
Mobiles
  • Working
  • Fallback
  • Not working
Tablets
  • Working
  • Fallback
  • Not working
The results above are based ONLY in our Test Lab device list and combinations, therefore they don't represent global results.